Sounds Of South

The Sounds of South Festival celebrates Afro, Latino, and Caribbean cultures in Finland, providing a unique platform for cultural expression, artistic talent, and community connection.

The theme of the 2026 edition, “A Blend of Cultures“, will be vividly expressed through diverse activities and performances featured throughout the event.

This edition emphasizes connection and collaboration, highlighting how diverse cultures unite through rhythm, storytelling, and shared heritage.

The fourth edition aims to: Enrich Finland’s summer festival landscape with diversity and color – Showcase traditional and modern cultural expressions – Promote emerging artists and performers – Foster integration and cultural pride among immigrant communities – Create a joyful, inclusive space for networking and celebration

Program Overview

Day 1 – Friday, July 10 (16:00–22:00) Traditional Cultures & Family-Friendly Activities featuring:

• Afro, Latino, Caribbean Carnival Street parade
• Route: Market Square → Kauppiaskatu → Library Bridge → Taiteen Talo
• Participants: Representatives from 10+ countries across Africa and South America
• Features: Traditional attire, singing, dancing and instruments (e.g., drumming
• A family-friendly events,
• Offering educational entertainment that showcases the rich traditional cultures from Africa, South America, and the Caribbean
• Live bands representing festival genres
• Dance groups and acrobatic show
• Interactive zones for children and youth
• Face painting, hair braiding, and playground with games from African and Latin American cultures
• Food and craft vendors offering authentic cuisine and handmade goods
•  DJ set closing the first day

Day 2 – Saturday, July 11 (18:00–01:30) Modern Cultures:   

• Featuring national & International DJs & Artists performing Afrobeat, Amapiano, Reggaeton, Dancehall, and Latin fusion music.
• Main Out Door Stage: Modern culture in the form of music by talented DJs and emerging artists.
• Dance Showcase: Collaborative performances between African, Latin, and Finnish dance collectives
• Indoor Stage: Dedicated to Latin dance styles like Salsa and Bachata, Kizomba etc,

• Afterparty (1:30 am to 4:00 am):  In the basement of Taiteen Talo (limited capacity)